The Dos and Don’ts of Product Video Shoots: Common Mistakes to Avoid

Product video shoots can be a great way to showcase your products and capture the attention of potential customers. However, there are some common mistakes that can be made during the video shoot process that can negatively impact the final product. In this blog, we’ll discuss the dos and don’ts of product video shoots, and provide tips for avoiding common mistakes.


  1. Plan ahead: Before you start filming, make sure you have a clear plan in place for what you want to achieve. This includes deciding on the message you want to convey, the style and format of the video, and the specific shots you want to capture.

  2. Use high-quality equipment: Invest in high-quality camera and audio equipment to ensure that your video looks and sounds professional. This will help to capture your product in the best light possible.

  3. Prepare your product: Make sure your product is clean and presentable before filming. This includes removing any packaging, ensuring it’s properly assembled, and making sure it’s well-lit.

  4. Keep it short and sweet: Attention spans are short, so keep your product video short and to the point. Ideally, your video should be between 30 seconds to 2 minutes long.

  5. Include a call-to-action: Encourage viewers to take action after watching your video by including a call-to-action, such as a link to your website or a discount code.


  1. Rush the process: Don’t rush through the planning or filming process. Take the time to properly plan and prepare for your product video shoot to ensure the final product is of high quality.

  2. Use poor lighting: Poor lighting can make your product look unappealing, so make sure you have adequate lighting to properly showcase your product.

  3. Forget about audio: Good audio is just as important as good video quality. Invest in a quality microphone or audio recorder to capture high-quality audio.

  4. Be too salesy: Avoid making your product video too salesy. Instead, focus on the benefits and features of your product in a way that’s informative and engaging.

  5. Neglect post-production: After filming, don’t neglect the post-production process. Make sure to edit your video to ensure it’s polished and professional.

In conclusion, a product video shoot can be a great way to showcase your product, but it’s important to avoid common mistakes that can negatively impact the final product. By following these dos and don’ts, you can create a product video that effectively communicates the value of your product and engages potential customers.


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