Corporate video production case studies and success stories
Corporate video production is an effective tool that businesses use to create engaging content and promote their products and services. In recent years, corporate video production has become increasingly popular as businesses seek to leverage the power of video content to attract and retain customers. In this blog, we’ll explore some case studies and success stories of businesses that have successfully used corporate video production to achieve their marketing goals.
Dollar Shave Club
Dollar Shave Club is a great example of a business that used corporate video production to disrupt the traditional razor industry. In 2012, the company launched a humorous video that went viral and transformed the way men purchased razors. The video, which featured the CEO and co-founder, Michael Dubin, explained the company’s mission to deliver affordable, high-quality razors to consumers. The video’s humor and irreverence helped the company gain more than 12,000 new customers in the first 48 hours after its release. Today, Dollar Shave Club is a thriving business that has grown to become a leader in the razor industry.
Blendtec
Blendtec is another business that has used corporate video production to great effect. The company produces high-end blenders that are designed to blend even the toughest ingredients. In 2006, the company created a series of videos called “Will It Blend?” that showcased the blender’s ability to blend everything from iPhones to golf balls. The videos were a hit, and the company saw a 700% increase in sales over the next two years. The “Will It Blend?” videos have since become a staple of the company’s marketing strategy, and they continue to attract millions of views on YouTube
IBM
IBM is a multinational technology company that has been using corporate video production to showcase its products and services for decades. One of the company’s most successful video campaigns was launched in 2011, when it released a video titled “A Boy and His Atom.” The video showcased the company’s ability to manipulate individual atoms, and it was filmed using a scanning tunneling microscope. The video quickly went viral and has since garnered more than 12 million views on YouTube. IBM has continued to use video to promote its products and services, and it remains one of the most successful companies in the technology industry.
Coca-Cola
Coca-Cola is a global brand that has used corporate video production to connect with customers in a variety of ways. In 2013, the company launched a video campaign called “Share a Coke,” which encouraged customers to personalize Coke bottles with their names. The campaign included a series of videos that showcased people sharing their personalized Coke bottles with friends and family. The campaign was a huge success, and it helped the company connect with a younger demographic that was looking for personalized products and experiences.
HubSpot
HubSpot is a software company that provides marketing and sales tools to businesses of all sizes. The company has been using corporate video production to showcase its products and services for years, and it has seen great success with its video campaigns. In 2014, the company released a video called “The Great Unicorn Hunt,” which used humor and satire to highlight the challenges that businesses face when trying to find the right marketing tools. The video quickly went viral and has since been viewed more than 600,000 times on YouTube. HubSpot continues to use video to promote its products and services, and it has become one of the most successful software companies in the world.
In conclusion, corporate video production is a powerful tool that businesses can use to promote their products and services. The success stories of Dollar Shave Club, Blendtec, IBM, Coca-Cola, and HubSpot show how effective video can be in capturing the attention of customers and generating sales. As more businesses recognize the value of corporate video production.